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  • Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous

    By Steve Jones

    Out of Stock
    • Format: Paperback
    • ISBN-13: 9781608321957
    • Publisher: Greenleaf Book Group Press
    • Published: October 2011
    Make your brand a blockbuster with strategies perfected by the superstars of rock 'n rollBrand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.
  • Darwin's Ghost : The Origin of Species Updated

    By Steve Jones

    Our Price: $13.00
    • Format: Hardcover
    • ISBN-13: 9780375501036
    • Publisher: Random House
    • Published: April 2000
    'Origin of Species' in light of modern science.
  • Lonely Boy: A Memoir

    By Steve Jones

    Our Price: $24.29 - $26.99
    • Format: Hardcover
    • ISBN-13: 9780306824814
    • Publisher: Da Capo Press
    • Published: January 2017
  • Revolutionary Science: Transformation and Turmoil in the Age of the Guillotine

    By Steve Jones

    Our Price: $14.00
    • Format: Hardcover
    • ISBN-13: 9781681773094
    • Publisher: Pegasus Books
    • Published: January 2017
  • The Cambridge Encyclopedia of Human Evolution

    By Steve Jones

    Our Price: $25.00
    • Format: Oversize Hardcover
    • ISBN-13: 9780521323703
    • Publisher: CAMBRIDGE UP
    • Published: January 1993
    A comprehensive examination of human evolution discusses genetics, primate evolution, fossil records and archaeological remains, human biology and ecology, brain function and behavior, and demography and disease
  • The Language of Genes

    By Steve Jones

    Our Price: $7.50
    • Format: Paperback
    • ISBN-13: 9780385474283
    • Publisher: Anchor
    • Published: June 1995
    Surveys the burgeoning study of genetics, from its origins to the current progress in identifying the causes of diseases, the ethical questions raised by bioengineering, and the effect of genes on human sexuality. Reprint.
  • The Language of Genes: Solving the Mysteries of Our Genetic Past, Present and Future

    By Steve Jones

    Our Price: $6.25
    • Format: Hardcover
    • ISBN-13: 9780385473729
    • Publisher: Doubleday
    • Published: July 1994
    A timely and revealing exploration of the world of human genetics by a famed geneticist explains the history of this scientific field while showing how genes help determine who we are and discussing the ramifications of new genetic discoveries.

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