Sales & Marketing

Sales & Marketing

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  • # 1 Sales Team: Superior Techniques for Maximum Performance

    By Stephen Schiffman

    Our Price: $18.99
    • Format: Paperback
    • ISBN-13: 9781593374945
    • Publisher: ADAMS MEDIA
    • Published: May 2006
  • $ell Your Little Heart Out!

    By Alan Alford

    Our Price: $19.99
    • Format: Paperback
    • ISBN-13: 9781479708772
    • Publisher: Author Solutions
    • Published: October 2012
  • 'I Love You More Than My Dog': Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

    By Jeanne Bliss

    Our Price: $7.50
    • Format: Paperback
    • ISBN-13: 9781591844419
    • Publisher: Portfolio Trade
    • Published: October 2011
    "I highly recommend reading this book!" -Tony Hsieh, CEO, Zappos.com Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook, and Twitter. Jeanne Bliss is an expert on what it takes to earn that kind of customer.Bliss has studied and worked with many beloved companies, from longtime successes like Wegmans and Harley-Davidson to relatively new companies like Zappos and The Container Store. They all make the same five fundamental choices. Their reward: an army of fans who say things like, "I'd marry them if I could," and "I love you more than my dog!"
  • 'This Business Has Legs': How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze

    By Peter Bieler

    Our Price: $46.00
    • Format: Paperback
    • ISBN-13: 9780471147497
    • Publisher: John Wiley & Sons, Inc.
    • Published: May 1996
    Offers an inside look at direct response television
  • (Re)(Organize) for Resilience: Putting Customers at the Center of Your Business

    By Ranjay Gulati

    Our Price: $38.00
    • Format: Hardcover
    • ISBN-13: 9781422117217
    • Publisher: HARVARD BUSINESS PRESS
    • Published: January 2010
    In 'Reorganize for Resilience,' strategy and organizational behavior expert Ranjay Gulati reveals how resilient companies prosper in both good times and bad--driving groth and increasing profitability by immersing themselves in the lives of their customers. Instead of pushing their own offerings on customers, these firms work from the outside in: identifying current and potential customer problems and then providing seamless, integrated products and services that address them. Based on more than a decade of research, this authoritative and practical book will finally help you 'walk the walk' of customer centricity--and jumpstart a virtuous cycle.
  • (Un)Common Ground: Creative Encounters Across Sectors and Disciplines

    By David Garcia

    Our Price: $32.00
    • Format: Paperback
    • ISBN-13: 9789063691660
    • Publisher: Bis Publishers
    • Published: April 2009
    A range of practical and inspiring insights into the complex realities and rewards of cross-sector collaboration.
  • 100 Ways to Grow a Thriving Law Practice

    By David King Keller

    Our Price: $49.95
    • Format: Paperback
    • ISBN-13: 9781463517496
    • Publisher: Createspace
    • Published: June 2011
    Winner of the Legal Marketing Association's Practice Development Award of Excellence from the San Francisco Chapter. "100 Ways ... has been my bible. The book is concise, to the point and highlights ways that are useful and practical. I highly recommend it as a reference book." - Susan Gordon, Director of Professional Development, Gordon & Rees LLP.
  • 100 Ways to Sell Avon

    By Birdie Jaworski

    Our Price: $9.99
    • Format: Paperback
    • ISBN-13: 9781468036060
    • Publisher: Createspace Independent Pub
    • Published: December 2011
    100 Ways to Sell Avon helps you build your Avon business with fun, tested ways of getting your Avon brochures into customer's hands. Includes tips on how to use your Avon eRep site, how to use Social Media to build your Avon business as well as fun stories about real life Avon Representative adventures from well-known Avon Lady blogger Birdie Jaworski. 100 Ways to Sell Avon will help you jump start your Avon sales! This is a fun and accessible way to get the sales information you need to be successful! The book is easy to read and has fun graphics illustrating each of the 100 ways, sprinkled with hilarious stories from a real Avon Rep. Lots of other marketing tips from How to Go Green to Making Homemade Business Cards! Sell Avon? Get this book!
  • 1001 Ways to Market Your Services

    By Rick Crandall

    Our Price: $28.00
    • Format: Paperback
    • ISBN-13: 9780809231584
    • Publisher: McGraw-Hill
    • Published: April 1998
  • 1001 trucos publicitarios/ 1001 Advertising Tips

    By Luc Dupont

    Our Price: $31.95
    • Format: Paperback
    • ISBN-13: 9788479276867
    • Publisher: Grupal Logistica Y Distribucion
    • Published: January 2004
  • 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

    By Waugh

    Our Price: $55.00
    • Format: Hardcover
    • ISBN-13: 9780471651109
    • Publisher: John Wiley & Sons
    • Published: April 2004
    Advance praise for 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms "Practitioners at all CPA firms who implement these ideas-and the key is always in the implementation-are likely to reap the benefits of sustained success." -Bradley J. Allen, CPA, Partner, PricewaterhouseCoopers, LLP "A 'can't-miss' strategy for developing business. Troy Waugh clearly and concisely focuses on the most critical issues while not overburdening the reader. It provides the tools necessary for even the novice to become a marketing star." -Joe Beachboard, Esq., Ogletree, Deakins, Nash, Smoak & Stewart, PC "Troy has done it again! Another tremendous book on sales and marketing for professional services firms. It would be virtually impossible to read this book and not experience a jump in your sales and results." -Allan D. Koltin, CPA, President and CEO, PDI Global, Inc. "Troy Waugh-'the rainmakers' rainmaker'-has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." -Howard B. Allenberg, Vice Chairman and CIO, BDO Seidman, LLP "[Waugh's] three-level selling process, starting with development of the relationship and moving through the buying process of the client and the selling process of the professional, is right on target with how our firm approaches professional selling and business development." -Dave Murray, Director of Marketing, Clifton Gunderson, LLP
  • 101 Ways to Market Your Business

    By Andrew Griffiths

    Our Price: $19.95
    • Format: Paperback
    • ISBN-13: 9781741750058
    • Publisher: Independent Pub Group
    • Published: April 2007
    Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps professionals identify how to create customer loyalty programs, generate free word-of-mouth advertising, promote their business from the outside in, develop a strong corporate image, and get results fast. Business owners are encouraged to implement one idea from the book per week, so that in one year 52 new ideas will have been developed, increasing greatly the potential for more customers and profits.
  • 101 Winning Marketing Actions for Small Businesses

    By Janet W. Christy

    Our Price: $15.95
    • Format: Paperback
    • ISBN-13: 9781609102821
    • Publisher: Lightning Source Inc
    • Published: July 2010
  • 12 Months of Marketing for Salon and Spa

    By Elizabeth Kraus

    Our Price: $12.95
    • Format: Paperback
    • ISBN-13: 9781451515954
    • Publisher: Createspace
    • Published: March 2010
    With the economic downturn of the past several years and continued slow consumer spending projected to last for the foreseeable future, beauty industry professionals have seen clients extend the time between routine salon services by an additional two weeks (or more) and an increasing number of clients are doing their own hair color and purchasing more hair and skin care products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater. * How can new stylists and estheticians carve out clientele as they launch their career? * What can industry professionals at any stage of their career do to create a new normal that transcends economic factors? * What should they be doing to take control of their business, growth of their client base, retail sales and income? With so few books available specifically written for this industry, 12 Months of Marketing for Salon and Spa is especially relevant to the owner, manager or individual professionals within the industry whether they want to revitalize their business or are just launching their career. The health and future of salon and spa professionals depends upon reinstating their role as experts, creating a bigger role for themselves in the lives of their clients, and a more present, influential role for their business within their communities. You can evolve the salon or spa into a social, tribal site for clients that blurs the lines between their service appointments and their social, professional and family lives.

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