In Our Prime: The Invention of Middle Age
- Author: Patricia Cohen
- Publisher: Scribner
- Published: January 2012
- ISBN-10: 1416572899
- ISBN-13: 9781416572893
- Format: Hardcover
- Copyright: 2012
- Subject: SOCIAL SCIENCES
For the first time in history, boomers, or the middle-aged, make up the largest, richest, and most influential segment of the country. A trillion-dollar economy —the “Midlife Industrial Complex”—has grown up feeding and fueling their needs, whims, and desires. Millions of federal dollars have been spent on scientific research into their habits, health, marriages, divorces, fears, and passions. Their concerns dominate the self-help shelves in bookstores, while their dramas flood Facebook and Twitter. For Americans living before the Civil War, this would be a baffling phenomenon—primarily because the idea of middle age hadn’t been conceived yet. In Our Prime is an illuminating biography of the idea of middle age from its invention to its current place at the center of American society.
Patricia Cohen cites cutting-edge science and decades-long studies to identify the varying forces that shape our understanding of middle age today. She traces the different definitions of middle age—biological, psychological, and sociological—and the different manifestations: from the figure in a mid-nineteenth century daguerreotype to the botoxed, face-lifted one hitting her prime in her 50s today. Cohen also dismantles some of the most stubborn myths about the middle years, such as the midlife crisis and the empty nest syndrome.
Fresh, hard-hitting, informative, and upbeat, In Our Prime puts anxiety about aging—for both men and women—into context and examines what it means both individually and culturally.
New York Times culture reporter Cohen looks at how the concept of middle age has changed from the 1860s, when it was first recognized as a discrete period of adult development, to the present day. To understand the forces involved, the author interviewed social scientists and neurologists, TV producers, film directors, actors, advertisers and pharmaceutical-company executives. Before beginning her social history, however, Cohen takes readers inside the University of Wisconsin's Laboratory for Brain Imaging and Behavior, where researchers at an NIH-funded project called Midlife in the United States are building a comprehensive database on middle-aged Americans, and where the author had her own brain scanned in a fMRI machine. Her highly readable history of the concept of middle age stresses two themes. One is the difficulty of defining middle age: when it happens, how long it lasts and whether it is viewed positively or negatively. The other is the interaction of faith in self-improvement and the power of the marketplace, which has had a powerful effect on the public's perception of the middle years. Cohen describes the phenomenon she dubs the ";Midlife Industrial Complex"; and its promotion of products--sex aids, human growth hormones anti-aging creams--and procedures such as plastic surgery, which can ameliorate the supposed afflictions of middle age. Even movies and TV come under her scrutiny as she examines the differences between how men and women in midlife have been depicted. The good news is that the spending power of the baby boomer demographic means that the marketplace's approach to midlifers is changing for the better. Early on, Cohen writes that that ";the twenty-first century belongs to the middle-ager."; By the book's end, however, the take-home message is more sober--the meaning of middle age changes with every generation, and what it will be in the future remains unknowable. A cool, well-documented account that puts the concept of middle age into historical context. Copyright Kirkus 2011 Kirkus/BPI Communications.All rights reserved.
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