Business & Economics

“Chuck” vs. the Business World: Business Tips on TV by Ray Keating finds career advice, and lessons on managing or owning a business in a fun, fascinating and unexpected place, that is, in the hit television show “Chuck.” Keating shows that TV spies and nerds can provide insights and guidelines on managing workers, customer relations, leadership, technology, hiring and firing people, and balancing work and personal life. Larry Kudlow, host of CNBC’s “The Kudlow Report,” says, “Ray Keating has taken the very funny television series ‘Chuck,’ and derived some valuable lessons and insights for your career and business.” John Kominicki, publisher of Long Island Business News, adds, “Where most of us see a comic spy drama, Keating sees the opportunity for a Wharton-quality tutorial on business. He’s not just outside the box, he’s outside the cardboard.” Karen Kerrigan, President and CEO of the Small Business & Entrepreneurship Council, observes, “Business tips can be found all around us, and Keating’s inspiration for sharing them via ‘Chuck’ is effective and entertaining. Business owners and their workforce will find wisdom in this book.”Jim Blasingame, host of the Small Business Advocate Show, explains, "Obviously, my friend, Ray Keating, has too much free time. The good news is that Ray has lurched uncontrollably to producing the most relevant, instructive and entertaining book ever written for both small business owners and spies. If you're either of these - or want to be - don't miss this. Who knows? You might even find a new calling."Barbara Weltman talking about “Chuck” vs. the Business World: Business Tips on TV on her Build Your Business radio show: “There are so many good lessons here... It’s a really easy read. It’s not a typical academic book where you have to force yourself to go through it. This is a quick and enjoyable read.”If you love “Chuck,” you’ll love this book. And even if you don’t watch “Chuck,” the book lays out clear examples and quick lessons from which you can reap rewards.

Der Markt diktiert unsere Wirtschaft: Er zwingt Unternehmen zu Entlassungen, scheucht die Politik vor sich her oder reagiert nervös. Doch existiert dieser "Markt" überhaupt? Und was verbirgt sich dahinter? Peter Seele und Lucas Zapf räumen auf mit dieser Vergötterung eines bewährten Tauschmechanismus zwischen Individuen, Unternehmen und öffentlichen Akteuren. In diesem Buch betrachten sie den Marktbegriff unter logischen Aspekten und untersuchen seine Bedeutung und Verwendung in der Sprache. Mit diesem logischen Blickwinkel fällen sie keine Aussage über ein wahrhaftiges Dasein des Marktes - vielmehr weisen sie darauf hin, wie die Marktvergötterung genutzt wird, um beispielsweise unangenehme Entscheidungen zu legitimieren und die Verantwortung auf einen ominösen Markt abzuwälzen. Sie entwerfen einen freien und aufgeklärten Marktbegriff, der diese riskanten Verzerrungen verhindert. Die Autoren Peter Seele ist Professor für Corporate Social Responsibility & Business Ethics, ausgebildet als Ökonom, Philosoph und protestantischer Theologe. Lucas Zapf ist Postdoc, Religionsökonom und interdisziplinärer Geisteswissenschaftler. Beide arbeiten an der Università della Svizzera italiana in Lugano.

"How to" Market Your BookYou have written your book, and now what? • Step #1: Get your book published; and • Step #2: Marketing, Marketing, and more Marketing!If you thought writing and publishing your book was the hardest part of being an Author, you would be wrong … Marketing is by far the hardest, most time consuming, AND THE MOST IMPORTANT! It is time for you to: THINK PRODUCT! And, Your Book is Your Product! - AND - THINK PROCESS! Marketing Your Book is an on-going Process …one that should start with Creating a Book Marketing Plan. This book includes a Book Marketing Plan Template to get you started.