30-Second Storyteller: The Art and Business of Directing Commericals

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30-Second Storyteller: The Art and Business of Directing Commericals Computer - General
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Product Description

Richter, a commercial director, explains how to get into the field, using his own experience and some information from other directors he interviewed. He describes what the environment is like, how a commercial is made, creating a reel, getting jobs, putting together a treatment, preparation, preproduction and shooting, working with agencies, editing, expanding into international opportunities, and breaking into film. He does not cover basic directing skills. Throughout the chapters are examples from a real commercial he shot in 2006. A brief annotated list of resources is included. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

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