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Crowdstorm
By Abrahamson, Shaun|Ryder, Peter|Unterberg, Bastian
Crowdstorm
- SKU
- 9781118433201
- Size
- --- No value ---
Details
Authors:
Abrahamson, Shaun|Ryder, Peter|Unterberg, Bastian
Format:
Hardcover
GTIN13:
9781118433201
ISBN10:
1118433203
Page Count:
240
Dimensions:
6.28x0.86x9.3
Publisher:
Wiley
Jacket Notes:
Most of the best people do not work for you. But this does not have to mean that you cannot work with them. Crowdstorming shows how leading organizations are tapping into outside talent for everything from strategy and business development to design and marketing.
The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortune 500 firms can work with thousands or tens of thousands to discover and assess many more ideas (as well as prototypes, partners, and people). We call this crowdstorming.
Crowdstorm will teach you how to effectively work with external networks to solicit, refine, and select ideas. By learning the patterns and gathering the right tools, organizations will discover the best approaches to planning, organizing, and executing crowdstorming projects. This practical guide shows you:
- How to address internal concerns about working with external talent
- How to pose the right questions to large groups of participants
- How to build fair incentives that compel that community to participate
- How to effectively manage online crowdstorming processes
- The technology alternatives to enable crowdstorming
- How to evaluate results and select the best ideas
Based on the experience and research from many hundreds of projects with leading Fortune 500 organizations as well as startups, Crowdstorm will help you harness the power of the crowd to capture your business's next big idea.
Most of the best people do not work for you. But this does not have to mean that you cannot work with them. Crowdstorming shows how leading organizations are tapping into outside talent for everything from strategy and business development to design and marketing.
The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortune 500 firms can work with thousands or tens of thousands to discover and assess many more ideas (as well as prototypes, partners, and people). We call this crowdstorming.
Crowdstorm will teach you how to effectively work with external networks to solicit, refine, and select ideas. By learning the patterns and gathering the right tools, organizations will discover the best approaches to planning, organizing, and executing crowdstorming projects. This practical guide shows you:
- How to address internal concerns about working with external talent
- How to pose the right questions to large groups of participants
- How to build fair incentives that compel that community to participate
- How to effectively manage online crowdstorming processes
- The technology alternatives to enable crowdstorming
- How to evaluate results and select the best ideas
Based on the experience and research from many hundreds of projects with leading Fortune 500 organizations as well as startups, Crowdstorm will help you harness the power of the crowd to capture your business's next big idea.
Description
A practical guide to tapping into the abundant ideas and talent outside your organization
Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today's market, talent and new ideas can be found everywhere.
The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortunate 500 firms can work with thousands or tens of thousands to discover and assess many, many more ideas (as well as prototypes, partners and people). We call this Crowdstorming.
But how do you organize so many people and ideas to get the best results?
Our goal is to help our readers make Crowdstorming work; to help more organizations engage with people far beyond their organizational borders, to find better ideas, solutions, talent and partners so we can address some of our most challenging problems -- not just for the sake of business, but for our society, too.
- Shaun Abrahamson has spent more than a decade as an early stage investor and advisor partnering with leading startups and global organizations to identify, create and launch new businesses enabled by newly possible relationships with customers and experts.
- Peter Ryder is the former President of jovoto and has broad experience as a consultant helping organizations improve their business through the use of new technologies.
- Bastian Unterberg is the founder and CEO of jovoto, a Berlin and NYC based firms that organizes a 40,000 person strong creative community to work with global brands on problems ranging from new product design to sustainable architecture.
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