Decoding Advertisments: Ideology and Meaning in Advertising

By Williamson, Judith
Decoding Advertisments: Ideology and Meaning in...
The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

Details

Authors: Williamson, Judith
Copyright: 1979
Format: Paperback
GTIN13: 9780714526157
ISBN10: 0714526150
Page Count: 180
Dimensions: 7.12x0.44x8.48
Publisher: Marion Boyars Publishers

Description

Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.
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