DISCOVERING DESIGN: The Invention of Desire - A Panel

Thursday May 19: 7:00PM 8:00PM

This incredible panel of heavy-hitting designers will discuss the invention of desire in design. Today, books on “design thinking” are best sellers, and computer and Web-based tools have expanded the definition of who practices design. Looking at objects, letterforms, experiences, and even theatrical performances, award-winning author Jessica Helfand asserts that understanding design's purpose is more crucial than ever. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. Advancing a conversation that is unfolding around the globe, Helfand offers an eye-opening look at how designed things make us feel as well as how—and why—they motivate our behavior.

Panelists include:

  • Jessica Helfand is a designer, writer, and educator. She has written for numerous national publications, and is the author of several books on visual and cultural criticism including Screen: Essays on Graphic Design, New Media and Visual Culture (2001), Reinventing the Wheel (2002) and the critically acclaimed Scrapbooks: An American History. A co-founder of Design Observer where, with Michael Bierut, she hosts the podcast The Observatory, Helfand is a Senior Critic in Graphic Design at the Yale School of Art, a Lecturer in Yale College, and a faculty affiliate in the History of Science. In 2015, she was appointed Artist in Residence at the Yale Institute for Network Science. Named the first Henry Wolf Resident in Design at the American Academy in Rome in 2010, Jessica Helfand is a member of the Alliance Graphique Internationale and the Art Director’s Hall of Fame. She won the AIGA medal, the design profession’s highest honor, in 2013.
  • Paula Scher has been at the forefront of graphic design for more than three decades. Iconic, smart and unabashedly populist, her images have entered into the American vernacular. Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She began her career as an art director in the 1970s and early '80s, when her eclectic approach to typography became highly influential. In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design.
  • Eugenia Bell is Executive Editor at Design Observer. She was the design editor of frieze magazine from 2007–2013, and is a longtime editor of books on art, architecture, and graphic design. Her writing has appeared in frieze, Bookforum, Artforum, New York magazine, and on Design Observer.
  • Julie Lasky is a journalist, editor and critic best known for her writings on design and popular culture. She is a frequent contributor to the New York Times, Wall Street Journal, Travel & Leisure, and many other publications. From 2012 to 2015, she was the deputy editor of the New York Times’s weekly Home section, for which she wrote a monthly column on new design called “The Details.” A widely published writer, she is the author of the books Irving Harper: Works in Paper (Skira/Rizzoli); Some People Can't Surf: The Graphic Design of Art Chantry (Chronicle Books) and Bespoke: The Handbuilt Bicycle (Lars Müller). She co-authored, with Steven Heller, Borrowed Design: Use and Abuse of Historical Form (Wiley). She has taught in MFA programs at the School of Visual Arts and Rhode Island School of Design. She is a frequent speaker at international forums on subjects from voting machines to vintage paperbacks.
  • Véronique Vienne was a magazine art director in the USA when she began to write to better analyze and understand the work of the graphic designers, illustrators and photographers who collaborated with her. Today she writes books and conducts workshops on design criticism as a creative tool.

Buy a copy of The Invention of Desire or a $20 gift card in-store at Strand's main floor registers or at the door to attend. The event will be located in the Strand's 3rd floor Rare Book Room at our store at 828 Broadway at 12th Street.

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