Eric Ries: The Startup Way

Wednesday October 18: 7:00PM 8:00PM

Buy a copy of The Startup Way or a $15 ticket in-store at the Strand's main floor registers or at the door to attend. This event will take place in the Rare Book Room on the Strand's 3rd floor, accessible via the main store elevator or the stairs and elevator next door at 826 Broadway.

In 2011, Eric Ries launched a worldwide movement with the publication of the New York Times best-selling title The Lean Startup, in which he laid out the practices of successful startups. Now the entrepreneur is back with his highly anticipated follow-up, The Startup Way.

Having turned his attention to reinventing the modern company, Ries has now written the new framework based on five key principles used in successful startups. Drawing from his extensive work history with multinational companies such as GE, Amazon, Facebook, Airbnb, Toyota, and more, Eric creates the essential roadmap to help organizations find long-term growth through continuous transformation.

Join us in the Rare Book Room as Ries shares these essential business tools and more with vice chair of General Electric Beth Comstock!

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has sold over one million copies and has been translated into more than thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world. This methodology was the inspiration behind his founding of the LTSE and his books The Leader's Guide and The Startup Way.

He has founded a number of startups, including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, with whom he partnered to create the FastWorks program. Eric has served as an entrepreneur-in-residence at Harvard Business School, IDEO, and Pivotal, and he is the founder and CEO of the Long-Term Stock Exchange.


He lives in San Francisco with his wife and two children.

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