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Guerrilla Negotiation
By Levinson, Jay Conrad|Smith, Mark S. a.|Wilson, Orvel Ray
Guerrilla Negotiation
In a sequel to the successful "Guerrilla Selling", readers learn insider secrets such as the 10 most common mistakes made in negotiation, 100 negotiating weapons, and 20 things you can expect to gain in a negotiation.
- SKU
- 9780471330219
- Size
- --- No value ---
Details
Authors:
Levinson, Jay Conrad|Smith, Mark S. a.|Wilson, Orvel Ray
Format:
Paperback
GTIN13:
9780471330219
ISBN10:
0471330213
Page Count:
288
Dimensions:
6.01x0.81x8.99
Publisher:
Wiley
Jacket Notes:
"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." -Mark Victor Hansen, coauthor, Chicken Soup for the Soul.
"The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com.
"The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle.
GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.
To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book. -Mark Victor Hansen, coauthor, Chicken Soup for the Soul.
The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book. -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com.
The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it.-Jim Cathcart, author, The Acorn Principle.
GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.
"The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com.
"The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle.
GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.
To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book. -Mark Victor Hansen, coauthor, Chicken Soup for the Soul.
The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book. -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com.
The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it.-Jim Cathcart, author, The Acorn Principle.
GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.
Description
Guerilla Negotiating gehrt zur Guerilla Marketing Reihe und wurde speziell fr jene Unternehmen geschrieben, die ihre Margen trotz der billiger anbietenden Konkurrenz behaupten mssen. Als Folgetitel zu Guerilla Selling (1992) liefert dieses Buch Vertretern, Vertriebsmanagern, Marketing Managern und Kleinunternehmern ein wahres Arsenal von Tcken und Techniken, mit deren Hilfe sie die Erreichung ihrer Ziele sicherstellen knnen. Es ist das allererste Buch, das Guerilla Vertriebs- und Marketingtaktiken auf das einzigartige, spannungsgeladene Verhandlungsumfeld anwendet. Vollgepackt mit Insider-Tips, wie man teurer verkauft als die Konkurrenz! Hier lernen Sie, worin sich die Guerilla-Verhandlungstaktik von der blichen Verhandlungstechnik unterscheidet; 5 Grnde, warum die Fhigkeiten, die einen guten Vertreter ausmachen, ihn in der Verhandlung scheitern lassen; die 10 hufigsten Fehler beim Verhandeln, 100 Verhandlungswaffen, 20 Dinge, die Sie in einer Verhandlung verlangen knnen und --- vieles mehr. Sachlich nchtern und verstndlich geschrieben mit einer Flle von Fallstudien und Beispielen. (y06/99)
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