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  • 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR

    By Mark Yost

    Our Price: $12.97
    • Format: Hardcover
    • ISBN-13: 9780760328125
    • Publisher: MOTORBOOKS
    • Published: August 2007
    In this groundbreaking new book from sports and business reporter Mark Yost, readers are given a first-hand look at how NASCAR turned from a small southern sport into one of the largest in the world today. Illuminating the ever-growing connections between the world's largest companies and America's fastest growing sport, Yost shows how Richard Petty's record-setting deal with STP for $200,000 in 1972 paved the way for the wheeling and dealing that goes on in the corporate boxes of today's race tracks. An indispensable look at where NASCAR came from and where it's going, this book will open readers' eyes to the big money connections behind their favorite racers.
  • Varsity Green: A Behind the Scenes Look At Culture & Corruption In College Athletics

    By Mark Yost

    Our Price: $28.00
    • Format: Hardcover
    • ISBN-13: 9780804769693
    • Publisher: STANFORD UNIVERSITY PRESS
    • Published: December 2009
    This book cuts through cliches & common misconceptions to take a hard-eyed look at the current state of college athletics. It takes readers behind the scenes of the conspicuous & high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, & endorsement deals that often pay state university coaches more than the college president, or even the governor.

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