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SUPERANNO Featuring interviews with the top revenue producers of Direct Response Television and Infomercials, this book reveals the inside information for the most successful campaigns in the industry. From Tony Robbins to the Juiceman, learn the inside information on what it takes to succeed in this business and turn a new product or idea into a household name. The author discovered Total Gym, which has now grossed over $1 billion in sales.
- Format: Paperback
- ISBN-13: 9780972643801
- Publisher: Steve Dworman Enterprises Inc
- Published: January 2004