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  • The "You" Effect

    By Tom Trush

    Our Price: $14.95
    • Format: Paperback
    • ISBN-13: 9781470039134
    • Publisher: Createspace
    • Published: April 2012
    The marketing game has changed ...But many high-level executives behind big brands and major corporations still haven't noticed. They're blinded by a desire to showcase the greatness behind their companies.That's okay, though, because this ego-based marketing approach means more opportunity for you.The reality is the Internet has transformed the buying process. Your prospects actively hunt online for solutions to their problems. So they're more educated about your product or service than ever before. Today, your role as a marketer is similar to a publisher. You must produce and deliver valuable content when and where your prospects need it. What works is focusing on your prospects' problems. What fails is force-feeding facts about what you sell.All it takes is a simple change in your perspective on prospects to position yourself as an industry authority, deliver higher returns on your marketing investments, and reach larger audiences with less effort.If you want your marketing to deliver different results, you must be willing to do something different.Are you ready?
  • The Reluctant Writer's Guide to Creating Powerful Marketing Materials

    By Tom Trush

    Our Price: $19.95
    • Format: Paperback
    • ISBN-13: 9781452876894
    • Publisher: Createspace
    • Published: July 2010
    For business owners and professionals fed up with the lack of leads generated by their company's marketing materials -- and can't figure out what's wrong ... If you reluctantly took on the role of writer for your company and your efforts crafting marketing materials have left you more confused than empowered, take a deep breath and relax. Tom Trush is about to take aim at your confusion and make things as simple as possible. In "The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers," you'll discover ... * A 21-point checklist that explains step-by-step how to write lead-capturing marketing materials in no time. * How to write mental magic that motivates prospects to take immediate action. * A copywriting weapon that allows you to penetrate a prospect's mind and flood it with desire for your product or service. * The 2 most powerful words you can use in your marketing copy during a recession. (You're making a major mistake if you think "free" is one of the words.) * A surprisingly simple, low-cost way to capture eager prospects fast using your website ... even if you're not attracting a lot of traffic. * 5 words you can use to instantly create curiosity (the strongest force in direct marketing) in your marketing materials. * And much more.

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