200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR

By

200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR Miscellaneous Sports
List Price: $25.95
Our Price: $12.97
(You Save: $12.98 )

Product Description

In this groundbreaking new book from sports and business reporter Mark Yost, readers are given a first-hand look at how NASCAR turned from a small southern sport into one of the largest in the world today. Illuminating the ever-growing connections between the world's largest companies and America's fastest growing sport, Yost shows how Richard Petty's record-setting deal with STP for $200,000 in 1972 paved the way for the wheeling and dealing that goes on in the corporate boxes of today's race tracks. An indispensable look at where NASCAR came from and where it's going, this book will open readers' eyes to the big money connections behind their favorite racers.

Customer Reviews

No customers have written a review yet, write the first!