Perpetuate

What if you could sell your business while preserving its mission and independence while getting paid just as much as an outside buyer would pay? This book explores the often-overlooked "dirty little secrets" of private equity transactions through the fictional stories of two purpose-driven business owners. Bill Schneider, committed to environmental sustainability, and Dan Evans, dedicated to his Christian faith, face a choice between selling to private equity or an Employee Trust. Their decision impacts not only their companies but their legacies. Drawing on 39 years of corporate finance experience, this narrative reveals the true costs-and alternatives-of business sales.