Predictive Analytics Using Oracle Data Miner: Develop & Use Data Mining Models in Oracle Data Miner, SQL & PL/SQL

"If you have an Oracle Database and want to leverage that data to discover new insights, make predictions and generate actionable insights, this book is a must read for you! In "Predictive Analytics Using Oracle Data Miner: Develop & Use Oracle Data Mining Models in Oracle Data Miner, SQL & PL/SQL," Brendan Tierney, Oracle ACE Director and data mining expert, guides you through the basic concepts of data mining and offers step-by-step instructions for solving data-driven problems using SQL Developer's Oracle Data Mining extension. Brendan takes it full circle by showing you how to deploy advanced analytical methodologies and predictive models immediately into enterprise-wide production environments using the in-database SQL and PL/SQL functionality. Definitely a must read for any Oracle data professional!" --Charlie Berger, Senior Director Product Management, Oracle Data Mining and Advanced Analytics