101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
- Author: Waugh
- Publisher: John Wiley & Sons
- Published: April 2004
- ISBN-10: 0471651109
- ISBN-13: 9780471651109
- Format: Hardcover
- Size: 9.22X6.42X1.05
- Weight: 1.11
- Subject: Marketing - General
"Practitioners at all CPA firms who implement these ideas-and the key is always in the implementation-are likely to reap the benefits of sustained success."
-Bradley J. Allen, CPA, Partner, PricewaterhouseCoopers, LLP
"A 'can't-miss' strategy for developing business. Troy Waugh clearly and concisely focuses on the most critical issues while not overburdening the reader. It provides the tools necessary for even the novice to become a marketing star."
-Joe Beachboard, Esq., Ogletree, Deakins, Nash, Smoak & Stewart, PC
"Troy has done it again! Another tremendous book on sales and marketing for professional services firms. It would be virtually impossible to read this book and not experience a jump in your sales and results."
-Allan D. Koltin, CPA, President and CEO, PDI Global, Inc.
"Troy Waugh-'the rainmakers' rainmaker'-has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."
-Howard B. Allenberg, Vice Chairman and CIO, BDO Seidman, LLP
"[Waugh's] three-level selling process, starting with development of the relationship and moving through the buying process of the client and the selling process of the professional, is right on target with how our firm approaches professional selling and business development."
-Dave Murray, Director of Marketing, Clifton Gunderson, LLP
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