1+1=3: Changing the Equation with the Booming Hispanic Market
- Author: Dieste
- Publisher: Dieste Inc
- Published: September 2014
- ISBN-10: 0990714438
- ISBN-13: 9780990714439
- Format: Paperback
- Copyright: 2014
- Subject: BUSINESS & ECONOMICS / Advertising & Promotion
This book is first and foremost about myth busting. It shows that much of what some believe about the US Hispanic culture is false. Many American businesses get caught up in these misconceptions and make costly mistakes. In these chapters, we will provide ideas and advice on how to unlock the markets' potential and avoid landminesall geared to help the reader create better marketing.
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