(Re)(Organize) for Resilience: Putting Customers at the Center of Your Business
- Author: Ranjay Gulati
- Publisher: Harvard University Press
- Published: January 2010
- ISBN-10: 1422117219
- ISBN-13: 9781422117217
- Format: Hardcover
- Size: 6.5 X 1.25 X 9.25
- Weight: 1.1 lbs.
- Copyright: 2010
- Subject: BUSINESS & ECONOMICS / Customer Relations
Our Price: $17.50
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In 'Reorganize for Resilience,' strategy and organizational behavior expert Ranjay Gulati reveals how resilient companies prosper in both good times and bad--driving groth and increasing profitability by immersing themselves in the lives of their customers. Instead of pushing their own offerings on customers, these firms work from the outside in: identifying current and potential customer problems and then providing seamless, integrated products and services that address them. Based on more than a decade of research, this authoritative and practical book will finally help you 'walk the walk' of customer centricity--and jumpstart a virtuous cycle.
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