'This Business Has Legs': How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze
By Peter Bieler
- Author: Peter Bieler
- Publisher: John Wiley & Sons, Inc.
- Published: May 1996
- ISBN-10: 0471147494
- ISBN-13: 9780471147497
- Format: Paperback
- Size: 9.18X6.32X0.49
- Weight: 0.7
- Copyright: 1996
- Subject: BUSINESS & ECONOMICS / Corporate & Business History
Our Price: $46.00
Offers an inside look at direct response television
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