The Tipping Point: How Little Things Can Make a Big Difference


The Tipping Point: How Little Things Can Make a Big Difference Sociology
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Product Description

This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon - that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire - is already changing the way people throughout the world think about selling products and disseminating ideas. This edition includes a new Afterword by the author. Endnotes, Index. 301p.

Editorial Reviews

This genial book by New Yorker contributor Gladwell considers the elements needed to make a particular idea take hold. The "tipping point" (not a new phrase) occurs when something that began small (e.g., a few funky kids in New York's East Village wearing Hush Puppies) turns into something very large indeed (millions of Hush Puppies are sold). It depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context. Episodes subjected to this paradigm here include Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. The book has something of a pieced-together feel (reflecting, perhaps, the author's experience writing shorter pieces) and is definitely not the stuff of deep sociological thought. It is, however, an entertaining read that promises to be well publicized. Recommended for public libraries. Ellen Gilbert, Rutgers Univ. Lib., New Brunswick, NJ Copyright 2000 Cahners Business Information.

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