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Tested advertising methods

By Caples, John
Tested advertising methods

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Details

Authors: Caples, John
Format: Paperback
GTIN13: 9798330360086
ISBN10: 9798330360086
Page Count: 306
Dimensions: 6.0x0.64x9.0
Publisher: Pbooks

Description


A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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