The Numerati

Here as you sit, reading this description, people are gathering information about you and your life. From the most visited websites, to the most frequently used word you type at work, down to the e-mail your sister sent you this morning, it's all keeping you on the radar. Oh, and it gets worse. In "The Numerati" journalist and blogger Stephen Baker introduces us to the new electronic elite who are working to perfect statistical models capable of disecting, predicting, and shaping the way we live. Throughout this disturbing forray into modern times Baker walks us through the implications of this attempt to manipulate our personal, political, and consumptive freedoms. When you buy this book they'll.