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Trust Me

By Morgan, Nick
Trust Me

Details

Authors: Morgan, Nick
Format: Hardcover
GTIN13: 9780470404355
ISBN10: 0470404353
Page Count: 224
Dimensions: 6.1x0.9x9.1
Publisher: Jossey-Bass
Jacket Notes:

In this book, acclaimed communications coach Nick Morgan shows how you can become an effective, charismatic speaker by communicating with authenticity and respect for your audience. Trust Me presents a four-step process (which Morgan perfected while teaching at Harvard) that enables you to find your own best personal communication style to maximize your persuasiveness and presence. This proven process works whether you're speaking to a group or in a one-on-one conversation.

As Morgan explains, we are all unconscious experts in reading each other's body language. When words and body language are in conflict, we believe the body language every time. This makes conscious efforts to change our unconscious behavior difficult. Even momentary lapses are perceptible to the audience. The key to success is to train your body language to unconsciously align with your message.

Trust Me outlines the four steps to communication success:

  • OPENNESS
  • CONNECTION
  • PASSION
  • LISTENING

In addition, the book offers an in-depth analysis of the research that underlies the four-step process and includes tips for controlling fear when communicating.

At a time when there is little tolerance for hype and spin, this book offers a practical, clear guide for becoming a persuasive and authentic communicator.
Praise for Trust Me

If you're a speaker who wants to raise your game to be the best you can be, then you need to read this book. Nick Morgan has helped some of the most remarkable professional speakers around the world create top-notch content, deliver it with authenticity and charisma--and change the world.
--Tim Sanders, author, Saving the World at Work

In a political campaign today, you have to start powerful conversations that bring the candidate to life for the public, whether it's in person, on television, or through the new media. Nick Morgan's four-step approach to authentic communication is a must for cutting through the cynicism and creating real connections.
--Betsy Myers, former COO, Obama for President Campaign; former executive director, the Center for Public Leadership at Harvard's Kennedy School of Government; former director, White House Office for Women's Initiatives and Outreach

As a speaker, you have to find your own voice. Nick Morgan's four-step approach to communicating with personal authenticity is by far the best I have seen for successful public speaking.
--Steve Farber, author, Greater Than Yourself and The Radical Leap; president, Extreme Leadership, Inc.

Nick Morgan shares the secrets of effective communication in this ground-breaking book. His approach has helped me communicate more powerfully and charismatically with employees, shareholders, and the public.
--Howard Brodsky, founder, chairman, and CEO, CCA Global Partners, Inc.

Description

Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn't easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message.

The four steps:

  • Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it's that natural evolution that is at the heart of the process.
  • Become connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content.
  • Ask yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too.
  • Really listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.
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